Changing Course
How we adapted Golf Stars for a new market
ROLE
UX Designer
TIMEFRAME
3 months
Sept-Dec 2024
TEAM
2 UX Designers
TOOLS
Figma, FigJam
PROBLEM
Shifting to an older target audience required an efficient redesign to meet a developer handoff deadline.
SOLUTION
We preserved essential design features and focused on refining the user experience within the timeframe.
NOTE
Due to a non-disclosure agreement, the designs and app name have been modified to maintain confidentiality. They reflect the overall design direction and process we followed.
OVERVIEW
Tapping into a growing market
Our client pivoted the app’s target audience from children to women, recognizing this as a market with significant growth potential.
THE CHALLENGE
Fast-tracking a redesign
We needed to quickly update our designs to reflect the new audience because our client was preparing to hire third party developers.
THE STRATEGY
Building off of the core design
Our client’s strategic shift guided our redesign, retaining previous design elements to save time while improving usability before developer handoff.
THE SOLUTION
A targeted approach
Instead of overhauling the design, we focused on improving media management for both sides and updating interactions to reflect the closer age range between players and coaches.
NEXT STEPS
The course ahead
We’ll be working with the client to implement premium subscription plans while addressing any challenges as developers build out the front end.
